** Marketing Fitness Check-up - hl

Marketing Fitness Check-up

First Name *

Last Name *

Company *

Email *

Phone *

This simple process takes only about 17 minutes and will benefit you and your company, by helping you...

Prioritize your marketing objectives and formulate a plan of action.
Gain a preliminary assessment of your marketing effectiveness.
Identify holes in your marketing programs and systems and therefore opportunities to improve results.
Acquire high velocity solutions that will help you get more customers more often, as well as increase your average sale and your frequency of purchase among existing customers
Obtain a FREE report and analysis of our findings.

Please fill out the following 24-question form as thoroughly and honestly as possible...

1. In terms of growth, what percentage of increase would you be excited about acheiving in the coming 12 months, in each of the following 3 business growth areas? (Answer in Percent of Growth)

More Customers

Larger Unit of Sale

Frequency of Purchase

2. What Percentage of your time each week do you spend on engineering and deploying the marketing systems of your business? (Answer in Percent)

Percentage of time spent Marketing

3. I am satisfied with our sales growth

YesNoPartially True

4. My marketing system articulates a clear reason why the customer should choose me over my competitors

YesNoPartially

5. I have systematically changed my marketing and have experienced a dramatic sales increase.

YesNoPartially True

6. I am content with the number of new customers I bring in.

YesNoPartially True

7. I am totally satisfied with my rate of conversion of leads into buyers.

YesNoPartially True

8. I have a formal referral system in place and I can predict what percentage of my business will come from referrals each month.

YesNoPartially True

9. I am completely satisfied with the business I get from my repeat customers.

YesNoPartially True

10. With my current marketing plans, strategies and tracking systems, I am able to predict with reasonable accuracy, what my sales will be from month to month.

YesNoPartially True

11. I know the average advertising cost of getting a client to buy for the first time.

YesNoPartially True

12. I know how long my average customer will remain a customer, and how much they will spend with me over their "life time" as a customer.

YesNoPartially True

13. I have experimented with raising and lowering prices and know the impact of price on sales.

YesNoPartially True

14. I am completely satisfied with the sales performance of my employees.

YesNoPartially True

15. I have a tracking system in place so I know specifically what advertising pays for itself.

YesNoPartially True

16. I am wholly satisfied with my current profit levels.

YesNoPartially True

17. I have a system for identifying, evaluating and correcting problems in my sales process.

YesNoPartially True

18. My salespeople systematically up-sell and add-on sell, and I have other formal programs in place to increase the average purchase.

YesNoPartially True

19. I have a marketing program in place that encourages my loyal customers to buy more often.

YesNoPartially True

20. I have a marketing process in place for determining which offers my customers respond to best.

YesNoPartially True

21. I am currently spending at least 30 minutes a day of productive time, working "on" my business, versus always getting trapped working "in" my business.

YesNoPartially True

22. On a scale of 1-5, rank the following items with regard to how much frustration they cause you. "1" means you never even think about it. "5" indicates you regularly loose sleep. (Do not rank these items against each other. Each item gets it's own ranking. You might have five "1s" and no "5s")

Inability to maintain my unique position in the marketplace due to "copy-catting"/ poaching.

Inability to maintain overall sales volume due to competitive pressure.

Inability to maintain profit margins due to competitive pressure.

Not understanding how to determine/formulate a marketing budget.

Receiving price complaints from prospects.

23. What percentage of your marketing investment do you feel is unproductive or wasted?

24. What are you NOT doing in your marketing/advertising that you ow you should be doing?

When Founded

# of Employees

Annual Volume

Trend

Sales GrowingSales ShrinkingHolding About Steady

Other Field